FloodFlash

 FloodFlash are the first UK based company to provide parametric flood insurance. FloodFlash approached Avocado as they were growing quickly as a start-up, they knew they needed to really get started on their marketing and at the time they were looking for a full time role. Although a full time role wasn’t something that Avocado could help with, we came on board to get the ball rolling for FloodFlash and have their marketing set up for when their Marketing Manager started.

We helped FloodFlash prioritise where they should be focusing their marketing (the brokers) and then developed a strategy to communicate with them. This was mainly through email marketing. We developed their tone of voice in these emails, bearing in mind the audience (usually relatively young and up for a laugh) and the product which is naturally very serious. We worked with FloodFlash over a six week period and then handed over to the full time Marketing Manager.

This was an unusual client for Avocado – it was an industry we didn’t know a huge amount about but we found it so fascinating learning about it. We were able to meet up with the future Marketing Manager to discuss where we both thought we should focus our efforts and it was great to be able to have everything rolling for him when he started his new role.